Me-Est Me

BRANDING & WORKBOOK DESIGN

Me-Est Me is a new, interactive workbook for reconnecting with yourself. I worked with the author to develop an elevated, yet playful, brand identity that would translate beautifully into the workbook. For the workbook itself, I strategized the author’s content based on the journal prompts she wrote into four main page layouts to provide structure: Reflect, Explore, Play, and Gather. Additionally, I digitally designed original art throughout the book to infuse an approachable, bold, empowering experience, and created an editable digital workbook.

The journal has been featured in Refinery 29, The LA Times, New York Magazine & Architectural Digest, and has been sold in Urban Outfitters along with many other stockists.