Lunya
BRAND MARKETING DESIGN
Lunya is on a mission to elevate rest, by creating considered restwear that feels as good in bed as it looks. Their sustainably conscious fabrics, luxury quality, and thoughtful designs are all created to help you get your best sleep yet.
As their Senior Brand Designer, I’m responsible for maintaining and evolving the brand’s visual representation through design. This includes everything from email & sms marketing, social media, paid ads, event collateral, retail signage, packaging and more.
VISUAL IDENTITY: THE LUNYA WEDDING CONCIERGE
As a special project, I developed the visual identity and marketing materials for Lunya’s wedding offerings & services. The first goal of this project was to market new and existing styles to the brides (and grooms) to-be in our audience that are perfect for all stages of a wedding season – from getting ready on the big day, to outfitting your bridesmaids for the bachelorette weekend, through luxurious restwear for your honeymoon. In addition, the aim was to inform and engage customers with The Wedding Concierge, Lunya’s expanded retail services including bundled order discounts, embroidery, and style curation. Building out a sub-brand for these offerings lays a greater foundation for Lunya’s recognition as a key component during wedding season.
SOCIAL, ADS & SMS
