The 2023 Yellow Conference

CONFERENCE VISUAL IDENTITY

The Yellow Conference is an electric gathering of creative, entrepreneurial women. This is the visual identity I’ve created for their upcoming 2023 conference.

“Wonder” is the first Yellow Conference back in person since 2019 - taking place at the iconic Madonna Inn this fall. This punchy, maximalist, nostalgic concept was meant to represent both the forward-thinking dreamer we are now, and the unbridled, imaginative inner child we were. Saturated, digitized color and sticker-like design elements whisk us back to 90s nostalgia of the early internet and cable TV, Lisa Frank lunchbox era. It is all meant to serve as an encouragement to the amazing women who attend to let their mind run as wild and colorful as it did at that age, and bring it with them into their future.

Yellow Co. is an inclusive network for entrepreneurial women & non-binary leaders making an impact. They exist to guide women into deeper connection with themselves, their work, and others. This is done through conferences, a membership platform, in-person experiences, and digital content.